Harry L. Hollingworth
Advertising and Selling: Principles of Appeal and Response by Harry L. Hollingworth (1920) is a book on our Entrepreneurship shelf. An early applied-psychology textbook on how ads get attention, hold interest and move people to buy. It suits readers interested in entrepreneurship, and it is legally free from Internet Archive (library-digitised scan). Licence: Public domain in the USA (pre-1931 library scan).
Download free from Internet Archive (library-digitised scan)An early applied-psychology textbook on how ads get attention, hold interest and move people to buy. Hollingworth, a Columbia psychologist, treats copy, illustration and appeals as measurable stimuli and response — a bridge between the salesmanship manuals and modern marketing research.
The licence listed for this title is: Public domain in the USA (pre-1931 library scan). It is published free of charge by Internet Archive (library-digitised scan), and TopFreeBooks links only to that official source; we do not host the file.
One legally free book on money, investing or business, sent to your inbox.
Walter Dill Scott applies psychology to raising the efficiency of workers and managers in business.
Download free
Short life stories of American businessmen who did more than make money, from inventors to philanthropists.
Download free
A practical guide to writing effective business letters, covering structure, tone and purpose.
Download free
Volume 1 of a 1910 business reference set covering accounting, auditing, commercial law and management.
Download free
Volume 1 of an early-1900s business administration series, focused on business economics and the principles of running a firm.
Download free
Seymour Eaton's study guide to business practice, covering banking, finance, commercial law and trade.
Download free