Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss and Frank Alvah Parsons
Advertising, Its Principles and Practice by Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss and Frank Alvah Parsons (1919) is a book on our Entrepreneurship shelf. A full Ronald Press textbook that brings together the business, psychology, copywriting and design sides of advertising: planning a campaign, understanding the buyer, writing copy and laying out the page. It suits readers interested in entrepreneurship, and it is legally free from Internet Archive (library-digitised scan). Licence: Public domain in the USA (pre-1931 library scan).
Download free from Internet Archive (library-digitised scan)A full Ronald Press textbook that brings together the business, psychology, copywriting and design sides of advertising: planning a campaign, understanding the buyer, writing copy and laying out the page. Still a solid foundation for anyone learning why some ads sell and others are ignored.
The licence listed for this title is: Public domain in the USA (pre-1931 library scan). It is published free of charge by Internet Archive (library-digitised scan), and TopFreeBooks links only to that official source; we do not host the file.
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