Hugo Münsterberg
Business Psychology by Hugo Münsterberg (1915) is a book on our Entrepreneurship shelf. Harvard psychologist Hugo Münsterberg's applied lectures for managers: how attention, memory, suggestion and habit show up in hiring, advertising, sales and office work. It suits readers interested in entrepreneurship, and it is legally free from Internet Archive (library-digitised scan). Licence: Public domain in the USA (pre-1931 library scan).
Download free from Internet Archive (library-digitised scan)Harvard psychologist Hugo Münsterberg's applied lectures for managers: how attention, memory, suggestion and habit show up in hiring, advertising, sales and office work. A sibling to his better-known Psychology and Industrial Efficiency, written for business readers rather than academics.
The licence listed for this title is: Public domain in the USA (pre-1931 library scan). It is published free of charge by Internet Archive (library-digitised scan), and TopFreeBooks links only to that official source; we do not host the file.
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