E. St. Elmo Lewis
Financial Advertising by E. St. Elmo Lewis (1908) is a book on our Entrepreneurship shelf. A thick, specific handbook on advertising for banks, trust companies, savings institutions and investment houses. It suits readers interested in entrepreneurship, and it is legally free from Internet Archive (library-digitised scan). Licence: Public domain in the USA (pre-1931 library scan).
Download free from Internet Archive (library-digitised scan)A thick, specific handbook on advertising for banks, trust companies, savings institutions and investment houses. Lewis, a pioneering ad man, covers copy, media, trust-building and the ethics of selling money products. Useful historical reading for anyone writing financial marketing today.
The licence listed for this title is: Public domain in the USA (pre-1931 library scan). It is published free of charge by Internet Archive (library-digitised scan), and TopFreeBooks links only to that official source; we do not host the file.
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