Herbert W. Hess
Productive Advertising by Herbert W. Hess (1915) is a book on our Entrepreneurship shelf. A University of Pennsylvania textbook on advertising that is meant to produce sales, not just attract notice. It suits readers interested in entrepreneurship, and it is legally free from Internet Archive (library-digitised scan). Licence: Public domain in the USA (pre-1931 library scan).
Download free from Internet Archive (library-digitised scan)A University of Pennsylvania textbook on advertising that is meant to produce sales, not just attract notice. Hess covers attention, appeal, copy, media and how to judge whether an advertisement actually paid, with chapter readings for students. It is a fuller school text than the shorter advertising memoirs already listed.
The licence listed for this title is: Public domain in the USA (pre-1931 library scan). It is published free of charge by Internet Archive (library-digitised scan), and TopFreeBooks links only to that official source; we do not host the file.
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